Our individual skillsets form a dynamic creative team.
Carey Gerwig Jones
Creative Director
A graphic designer and creative director for 25+ yrs, Carey’s primary focus has been logo design, branding, print collateral and digital marketing. As a creative resource, she provides specialization in corporate and non-profit marketing, brand refinements, and creative strategies. Her creative skills have also assisted several children’s non-profit boards, creating access for children to participate in arts, outdoor and athletic programs.
For many years she has lived bi-coastally enjoying the dichotomy between the grounding traditions of New England with the inspiration of coastal California. Carey works diligently to bring balance to her work and surroundings. Her passion for design, photography, typography, and travel overflows into many aspects of work and life.
Tracy Castle
Art Director
An Art Director with a passion for design and over 25 years of experience in brand identity, packaging, educational materials, environmental graphics and digital marketing for regional and international clients. Specific areas of expertise include strategic brand building and product collateral, multilingual packaging, digital marketing, signage and trade show displays and design. Tracy has worked in both the corporate world at a Fortune 100 company, as well as award winning boutique design studios. With a love of the creative process and experience with emerging technologies, she enjoys providing clients with innovative, visual solutions that make an impact and increase brand loyalty.
In addition to marketing and graphic design, she creates digital art that is inspired by other cultures, travel, and nature.
Sara Sullivan
Social Media Team Lead
Sara Sullivan is the social media team lead for B-Design Studio. Prior to joining the B-Design team, Sara was a Marketing Intern for Beyond Booksmart. In this role Sara created infographics and designs for social media, authored blog articles, researched new company contacts and facilitated in the generation of email campaigns. Sara has a BA in Education Studies from Brown University. She has also worked with education non-profits assisting with curriculum development and design, social media outreach, and youth program operations.
Growing up in Colorado, Sara developed a passion for nature through skiing and hiking and she enjoys exploring other parts of the world through her travels.