What are the takeaways from 2020? Part 1

Part 1: Shifting a business model.

It’s one year out from the offset of shutdowns. What has shifted in the last year? Are we sticking with Zoom or going back to the gym? Some businesses have had an easier time transitioning to online. As gyms and studios were closed and many businesses that pivoted to online classes accelerated. 

As a consistent outside creative resource, my focus has always been on serving the clients where they need help. Last year we all needed to do more than that to keep things moving. With streamlined budgets and simplified short-term goals, we got helped a few businesses accessing their clients more effectively with online platforms. We continue to support them with expanding their sites as they shift their goals.

www.KennaCrouch.com
Goal: Rebranding and refreshing the online presence.

Solution: Beginning with a new logo that highlights the full embodiment of yoga and movement through life. The seven overlapping spheres signify the seven chakras. They form one moving and fluid sphere as we all do in our evolution through life. This was translated to a new website platform which will be evolved into an online membership portal in 2021.

www.JP-wellness.com
Goal: Introducing a personalized program of strength, mobility, and overall wellness as they move from a gym-centered program to an online platform.

Solution: This began with talking through what type of program would be offered and how to best represent the quality of movement and shapes. We suggested black and white photography to emphasize the form of the clients and the clean lines. A bold and warm color palette brightens the graphics throughout.