Why the design thinking process is important for business today.
Identify: Paying attention to your challenges in addition to your successes gives you big picture thinking toward your business. As we all know this isn’t easy. When we do, it provides essential knowledge of where to focus the growth of your business and its next steps.
Research: By digging deeper into greater possibilities, new insight can be gained. Exploring these multiple avenues creates a new view on how to resolve your challenges and avoid the pitfall of autopilot.
Understand: Taking the time to make clear connections with your research, provides the vision essential for the growth of your business. When we just keep it at ‘business as usual’ we miss understanding what our business truly needs from us
Innovate: Resolving challenges with new and innovative solutions is the true essence of growth. It not only creates results but also keeps you on the leading edge as an innovator in your field.
Distill: Fine-tuning is an important element of running a successful business. When you actively distill your concepts then implement purposeful refinement new results evolve.
“Most people make the mistake of thinking design is what it looks like. It’s not just what it looks like and feels like. Design is how it works.” — Steve Jobs